Shopping for Jewellery in Hong Kong
DFHK / Diamond w/ Confidence / Shopping for Jewellery in Hong Kong
INTEGRITY PLEDGE - Members’ Commitment

  • To use the expression “Diamond” solely for “Natural Diamond”.
  • Full disclosure (including all treatments, if any, to natural diamonds); and where the term “diamond” is part of an expression, the word “artificial” “man-made”, “synthetic” or another similar wording must be used to indicate, taken as a whole, that the article concerned is not a natural diamond.
  • Practice professional diligence and provides honest and factual information and services to the consumers. Clear and precise representations of your products and services to avoid misunderstanding.
  • Enforcing stringent internal control (eg. System of Warranty) and/or equip with screening instruments to ensure the diamond traded is natural, and treatment if any will be fully disclosed.
  • True representation, including clear and accurate invoice, which listed the Carat weight, Color, Clarity and Cut Shape of solitaires diamond 30 points and above.
  • Observe and full adherence to all Hong Kong SAR government current regulations especially on diamond and jewellery trading.
  • If any complaint being filed by consumers, members are obligated to co-operate with the DFHK to ensure customer satisfaction. It has been the policy of the DFHK that synthetic gems must be declared by the seller and as such the Federation will take severe action against any member who is found to knowingly misrepresent or fail to disclose synthetic diamonds.
    "NDQA" - Participants' Commitment

A “Natural Diamond Quality Assurance” Mark (“NDQA Mark”), which launched since 2015, aims at maintaining Hong Kong’s reputation as the diamond trading hub at both trade and consumer levels. DFHK undertakes the leadership role in protecting consumer rights with the cooperation of the diamond industry. Following the success of the “Quality Gold Mark” and “Natural Fei Cui Quality Mark” carried out by Hong Kong Jewellers'& Goldsmiths' Association and The Kowloon Pearls, Precious Stones, Jade, Gold and Silver Ornament Merchants Association, DFHK initiated the “NDQA Mark” which is the ultimate quality assurance in strengthening consumer confidence and creates desire for buying diamonds in Hong Kong...more

Why Buy Diamond in Hong Kong

Hong Kong’s shopping experience is fun and exciting with lots of varieties and selection, it is a shopping paradise for jewellery. It has:

1. Better protection and legal system – With the support of the government and authoritative organizations such as Customs and Excise Department, Consumer Council, Hong Kong Tourism Board, Hong Kong Accreditation Service (HKAS) and the Diamond Federation of Hong Kong.
2. Ethnical business practice – Hong Kong Sales teams are service oriented and instill with a spirit of integrity & strived for protective scheme such as [City of Integrity], [No Flake Pledge], [DFHK Integrity Pledge], and the ["Natural Diamond Quality Assurance" Mark].
3. Confidence – DFHK members and NDQA participants, who advocate consumer right, professionalism and integrity, provide jewellery consumers with an added confidence.
4. Quality – Hong Kong jewellery are renown for excellent quality and workmanship; high quality control standard and services ensure satisfaction; which enable Hong Kong to live up to the name as the top market for luxury brand.
5. Value for Money - Hong Kong is a tax free port with no sales tax, no value added tax together with lower profit margin, we are able to offer “Better Deal” to shoppers.
6. Product range – Being Asia’s Diamond trading Centre, we have diverse range of diamonds and to meet different consumer demands. As the Shopping Paradise, we offer wide range of innovative and uniquely designed jewellery collection for every taste.
7. Service – “After sales value added service” are common good business practice in Hong Kong to ensure a long term consumer relationship.
Look for DFHK Member

DFHK Members are reputable jewelers, who believes in protecting consumer interest, voluntarily committed to the “Integrity Pledge” program introduced by the trade authority. DFHK aims at providing the consumer a peace of mind in their shopping experience in Hong Kong.


DFHK Support Ethical Practice and Trade Development

Diamond Federation of Hong Kong, China, being a member of the World Federation of Diamond Bourses, promote diamond trade and undertaking the missions in maintaining Hong Kong’s reputation as the "Diamond Center in Asia", the "Shopping Paradise" and the "Asia’s World City".
In advocating consumer right, the federation works closely with the Hong Kong Tourism Board, the Consumer Council, and the Hong Kong Custom and Excel Department to establish standard business practice.

At the Trade level, to ensure ethical practice and trade development, we worked hand in hand with the Hong Kong Independent Commission Against Corruption (ICAC), Hong Kong Trade and Industry Department (TID), Hong Kong Trade Development Council (HKTDC)Hong Kong Education Bureau and varies Legislative Counselors

Tips and Advice by DFHK
Practical Tips
Only patronize reputable jewelers.
When purchasing a diamond with a certificate, ask the sales person to help you to locate and verify the certificate number laser inscribed on the girdle.
Consumer should ask for a detail receipt, it is necessary as an evidence if in the case of dispute or legal case. In accordance to the terms under the “Integrity Pledge Scheme” set forth by the Diamond Federation of Hong Kong; full disclosure and the 4C’s (Carat Weight, Color, Clarity, and Cutting style & shape) for solitaires diamond 0.30 carat and above must be provided.
Trade Practice
Hong Kong has a simple and free business system and it does not enforce a compulsory grading certification for jewellery, nonetheless many reputable retailers participate in consumer protection programs (such as "DFHK Integrity Pledge" and "Natural Diamond Quality Assurance" Mark) to ensure customer satisfaction.
DFHK members voluntarily follow the Integrity Pledge Scheme enforced by the Diamond Federation of Hong Kong, China.
DFHK Integrity Pledge - Members’ Commitment
Please click here to see it.
Government Regulation
Under the Trade Descriptions (Definition of Diamond) Regulation (L.N. 43 of 2008) section 33 (Cap. 362)
Defines the expression "Diamond"(Section 2)
1. The expression “Diamond” means “Natural Diamond”. Diamond is a natural mineral consisting essentially of carbon crystallized in the isometric (cubic) crystal system which must has the physical properties specified in the Schedule prescribed under this regulation.
2. Where the term “diamond” is part of an expression, the word “artificial” “man-made”, “synthetic” or another similar wording must be used to indicate, taken as a whole, that the article concerned is not a natural diamond.
Trade Descriptions (Provision of Information on Diamond) Order (L.N. 80 of 2008) made under section 4 (Cap. 362).
Defines the expression "Article of Diamond", which means any article (Section 2):
a. which is composed solely of diamond; or
b. which is inlaid with diamond for the purpose of adornment; or
c. on which diamond is mounted for the purpose of adornment.
The Trade Descriptions (Provision of Information on Diamond) Order requires any RETAILER or person who supplies an article of diamond in the course of trade or business at retail level
1. To issue an invoice or receipt with prescribed information (section 3) and
2. Such receipt is required to be retained for 3 years (Section 4)
3. Posting of the prescribed Notice should be displayed (Section 5) prominently to all customers at the point of supply or offer.
4. Where an article of diamond is sold by auction (Section 6) , the auctioneer deemed to be the supplier and the transaction in the course of trade or business at retail level.
If you have encountered any activities which are suspected to be in contravention of the Trade Descriptions Ordinance, please call Customs Hotline (24 hours): 2545 6182.

Unfair Trade Practices

The Trade Descriptions (Unfair Trade Practices) (Amendment) Ordinance 2012 extends the coverage of the Trade Descriptions Ordinance, Cap 362 (TDO) so as to prohibit specified unfair trade practices deployed by traders against consumers, including

• false trade descriptions of services,
• misleading omissions,
• aggressive commercial practices,
• bait advertising,
• bait-and-switch and
• wrongly accepting payment.

Grading Certificate
Hong Kong has a simple and free business system and it does not enforce a compulsory grading certification for jewellery. If it does not come with a certificate and if in doubt you may request the retailer to refer you to or to submit the diamond to a reliable and accredited laboratory for a grading report. You may request a same day service if needed, be sure to ask for a quotation for grading charges beforehand.
In Hong Kong, DFHK and its subsidiary, NGTC(HK), provides diamond and jewellery grading as small as 20 points. All diamond grading will go thru an authenticity check if it is a natural untreated diamond before proceeding with the quality grading. A report number will be laser inscribed on the girdle of the diamond. Matching of the diamond with the report becomes easy; consumer may easily verify the information on-line. With this the consumer can have an added assurance on the quality of diamond.
Many international brands present in Hong Kong, such as Gemological Institute of America (GIA), International Gemological Institute (IGI) or Diamond High Council (HRD).
Standard Methods for Testing Diamond for Hong Kong
The Hong Kong Accreditation Service (HKAS) under the Hong Kong SAR Government evaluate laboratories’ technical capabilities in accordance with the ISO / IEC 17025 standard, and issue accreditation to qualified laboratories. Accredited laboratories perform the follow seven test stipulated in the "Standard Methods for testing diamond for Hong Kong” established in 2008 by Gemological Association of Hong Kong (GAHK).
1. Authenticity Identification
2. Measurement of Weight
3. Colour Grading
4. Testing for Fluorescence
5. Clarity Grading
6. Shape & Cutting Style, Proportion and Finish Grading
7. Cut Grading of Round Brilliant Diamond
Hong Kong Customs and Excise Department
Advice to Consumers
Hong Kong Government’s Trade Regulations “Trade Descriptions Ordinance” governs the diamond trade practice. The Trade Descriptions Ordinance provisions set out that jeweler must clearly list the product detail in the invoice for the protection of the consumer right. The Customs and Excise Department is responsible for enforcing the Trade Descriptions Ordinance, Chapter 362, Laws of Hong Kong and its eight pieces of subsidiary legislation which aim at protecting consumers by prohibiting false trade descriptions, false, misleading or incomplete information and misstatements in respect of goods provided in the course of trade.
Patronize reputable shops/merchants;
Check whether the invoice or receipt contains the information of the goods, including:
the full name and address of the retailer;
the price of the article;
the date of supply;
a description of the article, e.g. The fineness of gold/platinum; natural fei cui; total weight of diamond in carats.
Check the invoice details and properly keep all copies of the invoice and the goods purchased.
If you have encountered any activities which are suspected to be in contravention of the Trade Descriptions Ordinance, please call Customs Hotline (24 hours): 2545 6182.


Hong Kong Tourism Board
Advice on purchasing gold, jewellery and watches
Only buy from reputable shops and get a proper receipt stating purchase details.
By law, gold and platinum jewellery must be stamped with a purity hallmark.
There are "4Cs" to consider when buying diamonds: carat, clarity, cut and colour. Get a laboratory report for guidance and insurance purposes.
When shopping for pearls, check the origin, lustre, size and brilliance.
When shopping for jade, check the type, quality and origin of the stone.
In general, jade jewellery can be classified into 3 types below:
Type A jade - refers to natural Fei Cui (Jadeite Jade) which is not subjected to any form of chemical treatment. The jade is usually polished with colourless wax, however, its crystalline structure will not be damaged.
Type B jade - refers to Fei Cui (Jadeite Jade) which is chemically treated and resin impregnated to improve its lustrousness, with its crystalline structure being damaged.
Type C jade - refers to Fei Cui (Jadeite Jade) which is dyed to improve its colour.
Type B+C jade - refers to chemically treated, resin impregnated and dyed Fei Cui.
Useful contacts:
For information about diamonds, contact the Diamond Federation of Hong Kong, China, (tel: 2524 5081).
For Gold and platinum Jewellery - The Hong Kong Jewellers' & Goldsmiths' Association ( at (tel: 2543 9633).
For a list of gem testing laboratories, contact the Gemmological Association of Hong Kong ( at (tel: 2366 6006).
For accredited testing organisations for Fei Cui (Jadeite Jade) and diamond, contact the Hong Kong Accreditation Service ( at (tel: 2829 4840).
Advice by Consumer Council
The Consumer Council is committed to enhancing consumer welfare and empowering consumers to protect themselves. For more information about consumer rights protection and consumer alerts, please visit the Consumer Council’s website or contact them at +852 2929 2222.

Monday to Friday, 9am – 5:30pm.

During non-office hours, Saturday, Sunday and public holidays leave a message at the above hotline number, and the Consumer Council will contact you on the next working day.
Piracy or counterfeit products
Customs & Excise Department 24-Hour Hotline: +852 2545 6182
Refund Protection Scheme (Registered Shops) for Inbound Tour Group Shoppers
Refund Protection Scheme (Registered Shops) for Inbound Tour Group Shoppers Group visitors who patronize a registered shop arranged by Travel Industry Council (TIC) members are entitled to full refund protection if they are dissatisfied with their purchases. The purchase item(s) shall be undamaged and there shall be no wear and tear because of use. To apply for a refund, visitors may contact their tour organizers or receiving agents. For details of the refund protection, please visit the TIC’s website or contact them at +852 2807 0707.

Monday to Sunday 9am - midnight. During non-office hours, leave a message at the above hotline number, and the TIC will contact you on the next working day.
Serious disputes
Hong Kong Police: 999 (24 hours)